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PATRÓN

PATRÓN

Patrón wanted to create a virtual distillery tour to give consumers a peek into their handcrafted tequila-making process. But, tours are boring. Even in VR. So we had the idea to tell the story through the eyes of a bee—chasing an agave plant as it’s harvested and transformed into tequila. The experience headlined Patrón live events across the country.

View the 360° web version here.

Project RoleCreative Director, Writer
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VFX Breakdown: